Selected work
The cases below are deliberately domain-neutral. They focus on the reasoning, system models, trade-offs, and technical layers that travel across contexts.
CRM · Operations · Customer Experience
Using customer behavior to inform structured lifecycle decisions—from activation and retention to reactivation, segmentation, journey logic, and measurement.
CRM should coordinate customer decisions, not simply schedule messages.
Data · Analytics · Decision Support
Designing analytics workflows that move beyond dashboards by turning behavioral and operational data into signals that support clearer decisions.
A dashboard shows information. A decision system helps someone decide what to do.
Business Rules · Financial Systems · Architecture
Translating multi-currency operational rules into a transaction and settlement system where balances, reversals, audit trails, and accounting logic remain consistent.
Good architecture begins with a correct understanding of the business rule.
Infrastructure · Reliability · Operations
Designing a lean deployment workflow where releases are observable, reversible, and predictable.
Reliability is operational confidence.